Overview
Welcome to ELABED ("we," "our," or "us"), the app of the ELABED (الأبيض) men's clothing store in Hawamdeya, Giza, Egypt. In the app you can browse our products, save a wishlist, contact us on WhatsApp, reserve pieces online and pick them up in our store, collect points on the ELABED loyalty card, invite friends, and rate pieces you have picked up.
This Privacy Policy explains what information we collect, why, who can see it, and your rights. We collect only what the app needs to work, and we never sell your data or use it for advertising.
Information We Collect
A. Collected Automatically
| Data Type | What It Is | Why Collected |
|---|---|---|
| Push Notification Token | An identifier assigned by Firebase Cloud Messaging to your device (only if you allow notifications). When you are signed in, it is linked to your account. | To send store announcements and notifications about your own reservations, points and rewards |
| Usage Analytics | Screen views, product views, and actions such as adding to wishlist or cart, reserving, or contacting us (Firebase Analytics) | To understand how the app is used and improve it |
B. Your Account (optional)
| Data Type | What It Is | Why Collected |
|---|---|---|
| Name & Email | The name and email you provide, or share via Sign in with Apple (which may be a private relay address) | To identify your account and greet you in the app |
| Account ID | A unique identifier created by Firebase Authentication | To link your wishlist, reservations, loyalty card and ratings to you |
| Wishlist | The products you save, once signed in | To keep your wishlist on all your devices |
C. Reservations (Reserve & Pick Up)
| Data Type | What It Is | Why Collected |
|---|---|---|
| Phone Number | The Egyptian mobile number you enter when reserving (saved to your profile so you only enter it once) | So the store can confirm your reservation and contact you about pickup |
| Order Details | The pieces, sizes, colors, quantities and prices you reserve, the deposit amount, status changes, the pickup deadline, and the amount paid at pickup | To hold your pieces, prepare them, and complete the purchase in store |
| Deposit Transfer Screenshot | A photo you choose from your photo library or take with your camera, showing your InstaPay / mobile-wallet transfer | So the store can verify the deposit before confirming your reservation |
The deposit is paid by you through InstaPay or your mobile wallet, outside the app. ELABED does not process payments and never receives your card, bank or wallet credentials. The screenshot you upload may show transfer details such as the sender name, amount and reference — please upload only the transfer confirmation.
D. ELABED Loyalty Card, Rewards & Invites
- Points & history — your points balance, tier, a welcome gift, points earned on in-store purchases (bill amount), rewards you redeem and any manual corrections by the store.
- Member QR code — your card shows a QR code containing your account ID. The cashier scans it in store to add points, apply discounts or redeem a reward.
- Invite codes — your personal invite code, which friend joined with it, and the discount or voucher each of you receives.
E. Ratings, Comments & Reports
- After pickup — the stars you give your visit and each piece, and an optional comment.
- Reports — if you report another customer's comment, we store the reason you chose and your account ID.
See section 06 for what is shown publicly.
F. Stored Only on Your Device
- Cart, guest wishlist and recently viewed products — kept in on-device storage until you check out, sign in or uninstall.
- Preferences — appearance (automatic / light / dark), onboarding status, and when we last suggested creating an account.
G. What We Do NOT Collect
- We do not collect your location or GPS coordinates.
- We do not access your contacts or microphone.
- We access your photo library or camera only when you choose to upload a deposit screenshot (store staff also use the camera to scan QR codes and photograph products — this never involves your device).
- We do not collect card numbers, bank account or wallet credentials.
- We do not use advertising identifiers (IDFA), track you across other apps or websites, or use your data for advertising.
How We Use Your Information
- Reservations — to hold, prepare and hand over your pieces, verify your deposit, and contact you by phone or WhatsApp about your order.
- Notifications about your order — e.g. payment received, reservation confirmed, ready for pickup, a reminder before the pickup deadline, cancellation, refund, points earned. Reservations not picked up within the pickup window are cancelled according to the reservation terms shown before you pay.
- Store announcements — new arrivals, offers and back-in-stock alerts you asked for. You control these in Profile → notifications.
- Loyalty card & invites — to keep your points, rewards and invite discounts correct.
- Ratings — to show product ratings to other customers, and to let the store follow up on a bad experience.
- Safety — to prevent abuse (for example fake reservations or offensive comments), the store can hide comments and block accounts.
- Improving the app — aggregated usage analytics.
When you contact us via WhatsApp, the conversation happens on WhatsApp and is governed by WhatsApp's own Privacy Policy. We do not send app data to WhatsApp automatically.
Who Can See Your Information
- ELABED store staff — authorized employees can see what their role requires: for example the cashier sees your name, loyalty card and points when scanning your QR code; staff handling reservations see your name, phone number, order and deposit screenshot. Each employee only gets the permissions the store owner grants.
- Other customers — only your first name, star rating and comment on a product's page (see section 06). Nothing else about you is visible to other users.
- Service providers — the services in section 05, which process data on our behalf to run the app.
Third-Party Services
Google Firebase (Google LLC)
- Firebase Authentication — account sign-in with Sign in with Apple or email/password.
- Cloud Firestore — stores the product catalog and, for your account: profile, phone number, wishlist, reservations, loyalty card and history, invite codes and vouchers, ratings, reports and notification tokens.
- Firebase Cloud Messaging — delivers push notifications.
- Firebase Analytics — aggregated usage statistics; not used for advertising.
Google's Privacy Policy: policies.google.com/privacy
Cloudinary (Cloudinary Ltd.)
Hosts product images, and stores the deposit screenshots you upload so the store can review them.
Cloudinary's Privacy Policy: cloudinary.com/privacy
Apple (Sign in with Apple)
If you sign in with Apple, Apple shares your name and email (or a private relay email) with us, as you choose.
WhatsApp (Meta Platforms, Inc.)
Tapping a WhatsApp button opens WhatsApp on your device. Meta's Privacy Policy: whatsapp.com/legal/privacy-policy
InstaPay / Mobile Wallets
Deposits are paid in your own banking or wallet app, under that provider's terms. ELABED is not involved in the payment itself.
Reviews & User-Generated Content
Only a customer who has picked up an order can rate it, once. Your first name, the stars you gave a piece and your comment may appear publicly on that product's page. Comments from low ratings, and comments containing insults, links or phone numbers, are not shown publicly — they are shared privately with the store so it can follow up.
By sending a rating you agree not to post abusive, offensive or fake content. Every public comment has a Report button; the store reviews reports and removes content that breaks these rules, and may block accounts that abuse the service. To have your own comment removed, contact us.
Data Storage & Security
Account data is stored in Google Firebase (Google Cloud Platform) and deposit screenshots in Cloudinary. Both encrypt data in transit (TLS) and at rest. Access is restricted by security rules: you can read only your own records, and store staff can access only what their role permits.
No method of transmission or storage is 100% secure, but we take reasonable steps to protect your information. Please keep your iOS software up to date.
Data Retention & Account Deletion
You can permanently delete your account at any time in Profile → حذف الحساب نهائيًا (Delete Account). This immediately deletes your sign-in account and your profile (name, email, saved phone number and wishlist) and unlinks your devices from notifications. This cannot be undone.
Records of reservations, in-store purchases, loyalty points history, rewards, vouchers and ratings are business records that the store may keep for accounting, refunds and dispute purposes; after account deletion they are no longer linked to an active account. You can ask us to erase or anonymize them, and we will do so within 30 days unless the law requires us to keep them.
Notification tokens become invalid when you uninstall the app or turn notifications off, and are cleaned up periodically. Data stored only on your device is removed when you uninstall the app.
Children's Privacy
ELABED is not directed at children under 13, and we do not knowingly collect personal information from them. If you believe a child has given us personal information, contact us and we will delete it.
Your Rights
- Access — your reservations, points and history are visible in the app; you can request a copy of everything we hold about you.
- Correction — edit your name in Profile, or ask us to correct other data.
- Deletion — delete your account in the app (Profile → حذف الحساب نهائيًا), or ask us to erase your records.
- Opt out of notifications — in Profile, or iPhone Settings → Notifications → ELABED.
- Portability — request your data in a portable format.
Contact us via WhatsApp or phone below; we respond within 30 days.
Changes to This Policy
When we update this policy we change the "Last Updated" date above. For significant changes we may also notify you in the app. Continued use of the app after an update means you accept the updated policy.
Contact Us
Questions about this policy or your data? Contact us through any of these channels: